jump to navigation

Media War I – The beginning of the end for old media March 13, 2007

Posted by John in Technology.
trackback

Viacom is suing YouTube and parent company Google for $1b.  This is the beginning of the end of a era that had a good run – broadcast TV.   I’m really not surprised.  I can understand the gambit, but this clearly is a line in the sand for traditional broadcast media.  Why they put their head deeper in the sand is crazy??   Viacom should get busy and do a deal with YouTube/Google and new emerging producers – why?  Because the Internet users are clearly voting with their ‘clicks’.  The Internet complements traditional broadcast not the other way around.   New video is good for users and that is validated by the world of users everyday moving online for video programming.

Comments on the videoblogging group are interesting… Shawn Carpenter summed up the main thread..he says “Maybe if networks like MTV and Comedy Central put out more then 1 or  2 interesting shows instead of some of the crap they are trying to pass off as TV more people would be interested in watching them on television instead of posting and viewing their good clips online. If  the big network execs are worried about losing money they should look  internally at who is choosing the programming?”

Update:  I contacted Google and they issues to me the following official response..”“We are confident that YouTube has respected the legal rights of copyright holders and believe the courts will agree. YouTube is great for users and offers real opportunities to rights holders: the opportunity to interact with users; to promote their content to a young and growing audience; and to tap into the online advertising market. We will certainly not let this suit become a distraction to the continuing growth and strong performance of YouTube and its ability to attract more users, more traffic and build a stronger community.”

Comments»

1. n00b - March 13, 2007

“Maybe if networks like MTV and Comedy Central put out more then 1 or 2 interesting shows instead of some of the crap they are trying to pass off as TV more people would be interested in watching them on television instead of posting and viewing their good clips online. If the big network execs are worried about losing money they should look internally at who is choosing the programming?”

What a horrible argument. Absolutely rubbish. Does MTV or Comedy Central force Shawn Carpenter to sit through the rest of their networks’ lineup to watch the 1 or 2 shows he’s interested in?

As for broadcast TV being dead, good luck with that. I’m sure those HDTVs have been flying off shelves just so that people could watch some crap quality YouTube videos.

2. John Furrier - March 13, 2007

n00b: thanks for the comment. I’m not saying broadcast is dead but it is changing. I’m not sure that I believe the Viacom law suit is a positive step for users. Users clearly want short form and new forms of video programming. I agree with you HDTVs are flying and rightfully so but so are HD cameras that a new generation of producers are using.

If I was Viacom I’d be using the new technology to extend their franchises not use their resources fighting an already rising tide.

3. Web Strategy by Jeremiah » Viacom: “One Beeeeelion Dollars” - March 13, 2007

[...] My CEO John Furrier has some interesting takes on this, he even talked to some folks at Google, read his post on the topic. In the comments section, John suggests the following: “If I was Viacom I’d be using the [...]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: