Comments on: Microsofts big revenge – buys aQuantive in $6 billion-deal

By: techherding

techherding — Wed, 23 May 2007 17:08:47 +0000

My experiences (limited, for sure) with the Razorfish bunch were similar, gwhiz. They reminded me of the folks I used to work with just before the dot-bom explosion.

I’m sitting in a MS conference room, trying to hire them as a vendor, and they worked very hard to show me just how dumb I was and how lucky I’d be to get their help. They spent all their time up in the clouds of “strategy” and couldn’t comprehend the simplest tasks that we were asking them to execute. I ended up hiring a couple of freelancers for about 1/3 of the price, and we got just what we needed to meet our objectives.

Observation: They were all dressed in black, and kept reading their mail while we were talking to them.

Sheesh.

By: gwhiz

gwhiz — Fri, 18 May 2007 22:36:43 +0000

Factor out Avenue A | Razorfish from this and the multiple is much better than Fred Wilson’s x10 as there’s NO WAY MSFT could sell AA|R for “ten times”. Odd…

By: Deep Jive Interests » What Microsoft’s Purchase of Aquantive Really Says About Its Future

Fri, 18 May 2007 19:55:03 +0000

[...] the other hand, while everyone is either contributing to the cacophony about the purchase, or perhaps, remarking about how desperate Google is, or how this [...]

By: gwhiz

gwhiz — Fri, 18 May 2007 19:07:45 +0000

Why in the world does it make sense for MSFT to own Razorfish? I see a big sacking coming down (or a buyout). I remember a Razorfish RFQ response I was repsonsible for. Those guys didn’t have a CLUE! All design… lookie at the pretty Flash intro.. crud. Agency.com was the same way. Organic less so. Clement Mok and Studio Archetype were hands down Best of Class at the time.

MSFT would do well to shed some of their new asset lest they get comfy cozy in those lava lamp dappled bean bags.

By: tamgo

tamgo — Fri, 18 May 2007 18:59:12 +0000

Wow! Microsoft has been trying to get deeper into the online media market, but google has shown no signs of letting go of it’s locked grip on it. After the doubleclick purchase, that grip became even tighter.

We all know that Microsoft has the deepest pockets in the planet, but moves like these definitely show desperation from their part.

In the end we should be happy. This will create competition between the big three which will lead to good news for the consumers of this market.