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Official Definition of Facebooks Social Graph – Dave Morin from Facebook – Graphing Social Patterns – Day 2 October 9, 2007

Posted by John in Technology.
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Dave Morin works on the Facebook platform team to bring out the platform – developers.facebook.com.  He is talking about Facebook, the Social Graph, and the Facebook Platform. 

Facebook is a technology company and a social utility.   Facebook is growing at 225k users per day and doubling every six months.  The new users are coming from people over the age of 25.  Mostly users outside the US (uk and canada dominate the international distribution).  Over 50% of users return each day.   60 billion pages every day.

The official definition:  Social Graph is the network of connections that exist through which people communicate and share information.  Applications like photos and events are examples that leverage the social graph.  Dave highlights that the Events App (written by Mark Zuckerberg in 8 hours one night) on Facebook is dwarfing evite because of the social graph and the network effects. 

Facebook will be open for developers and users.  I wonder what this means.???  Facebook is a young company and I think that they will do the right thing in making it ‘really open’.  As Tim O’Reilly says whoever makes the developer money will win the platform war.  Right now Tim says that Facebook is a subsystem of the Internet platform.  If they make the right moves on the developer front they can win the platform war.

New features will harness the fact that Facebook is moving toward a metric of engagement.   New opportunities?  Three things important to Facebook:  managing the growth, get to engagement apps and metrics, and monetization on these new social patterns.

Dave says that Facebook has 90,000 developers and growing.  Facebook is excited and humbled by the outpouring of support from developers.  Another interesting stat – 80% of users have adopted at least one application. 

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1. Michael Myers|CRUCES: :Internet marketing focusing on search engine marketing, social network marketing and mobile marketing. - February 22, 2008

[...] and decided to find out exactly what a social graph is. What I finally settled on was the “official definition”: Social Graph is the network of connections that exist through which people communicate and share [...]

2. Michael Myers|CRUCES: :Internet marketing focusing on search engine marketing, social network marketing and mobile marketing. - April 20, 2008

[...] other team members are doing within other brand channels/mediums. The goal is the interactivity; communicate and share information and the real trick is how to get customers to expand the corporate social [...]

3. Social Graph Series 1: Social Graph the Building Block of the Social Web « Curly Braces - April 26, 2010

[...] of social objects. These social objects can be people, events, or other websites on the web.  Let us take a look at some simple relationships in Web 2.0 Social Graph. This relationship has a [...]

4. Social Graph Series 1: Social Graph the Building Block of the Social Web | Curly Braces - April 28, 2010

[...] of social objects. These social objects can be people, events, or other websites on the web.  Let us take a look at some simple relationships in Web 2.0 Social Graph. This relationship has a [...]

5. Capiamo cosa sono il Social Graph e Open Graph e quanto è importante che il nostro sito ne faccia parte — Enrico Giubertoni @Buzzes - June 19, 2010

[...] Morin, del Facebook Developer Team, definisce nel 2007 il social Social Graph in questo modo: Il Social Graph è la rete di legami (connessioni) che esistono nel modo in cui ogni soggetto [...]

6. Facebook will fail at social gaming - Hi5 | Tech Blog | FT.com - July 3, 2010

[...] of players a day on Facebook. He said they were popular because of their virality and use of the social graph, rather than because they were good [...]


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