jump to navigation

Video Ads are Here to Stay – What will they look like? October 9, 2007

Posted by John in Technology.
Tags: , , , , ,
trackback

Blodget has a post on video advertising.  I’ve been working hard to get my advertising vision at PodTech to embrace this trend.  What is video advertising?  Short form youtube videos?  Infomercials?  Entertainment?  All of the above?

A new report by research-boutique Off The Record suggests that, after a couple of years of dabbling, big advertisers are now taking online video advertising seriously.  This is good news for traditional TV networks–Disney, Viacom (VIAB), News Corp (NWS)–and it’s good news for Google.  The report was based on 10 interviews with ad-agency execs conducted from Sept 21-Oct 4.

Key points:

  • Video ads growing faster than ad execs expected.
  • Video ads still account for only a tiny percentage of overall web ads but are expected to be the fastest growing category for the foreseeable future.
  • Auto and entertainment categories strongest, with good growth in consumer products, technology, and fast food.

For more check out Henry’s post.

About these ads

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: