NewTeeVee Conference – Insider Conference On New Media October 31, 2008Posted by John in Technology.
Tags: blogging, NewTeeVee, Online Media, video
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This is a completely voluntary post by me to promote NewTeeVee’s event. I’ve put the logo on the site because they are doing great work in covering a new emerging sector. Blogging and professional coverage set by the standard Om built at GigaOm. Liz and team have very focused and relevant content when it comes to new TV models.
Want to know why Hulu is successful? Want to know why P2P might be a reality sooner than you think? What are the programming formulas online? What’s the big ‘real’ trends. How do you invest in this market online? What moves should you make? How do you make money?
All the holy grail questions will be raised. Answers maybe? It is definitely worth going. Here are some discount specials for late sign ups.
NewTeeVee Live is a must-attend event for anyone who develops, distributes, invests in or sells online media products and services. Last year’s conference sold out early and garnered rave reviews for it’s mix of influencers, tastemakers and media industry thought leaders who made the deals.
Come meet the senior executives from ABC, FOX, Netflix, Hulu, Disney, Lucasfilm, Comcast, YouTube, Sling Media, Level 3, Microsoft, and more who are driving the decisions that effect the future of online video. Hear from the producers of hit shows CSI: Crime Scene Investigation and HEROES as they discuss how online video is changing the art of storytelling.
Also, we can’t leave out the biggest breakout video stars from online shows Fred, The Guild, What the Buck, Boing Boing TV, Alive in Baghdad and Ill Doctrine.
Be there this year as we ask the tough questions. Hear from the best business brains in online television as they answer your questions on what has worked for their business and what have been lessons learned.
NewTeeVee Live: Television Reinvented
November 13, 2008
Mission Bay Conference Center, San Francisco, CA
Don’t just attend NewTeeVee Live this year. Get in front of this highly influential audience of digital media executives and be seen as a market leader. We can create a customized sponsorship package that fits your goals. Get in touch with Mike Sly at email@example.com or call at 415-235-0358.
- Anthony Zuiker – Executive Producer, TV Show CSI
- Reed Hastings – CEO, Netflix
- Jason Kilar – CEO, Hulu
- Jesse Alexander – Writer, Producer, TV Show HEROES
- Alexis Rapo – VP, Digital Media, Disney-ABC Television Group
- Hardie Tankersley – VP Online Content & Strategy, FOX Broadcasting
- Blake Krikorian – CEO, Sling Media
- Dan Beldy – Managing Partner, Steamboat Ventures
- Miles Beckett – CEO, EQAL
- Ben Ling – Director of Platforms and Syndication, YouTube
- John Edwards – CEO, Move Networks
- Mark Taylor – SVP, Emerging Opportunities, Content Markets, Level 3
- David Verklin – CEO, Canoe Ventures
- Eric Schmidt – Director of Media Delivery and Monetization Evangelism, Microsoft
- Tania Yuki – Senior Product Manager, comScore
- James Slavet – Partner, Greylock
- Greg Douglass – Managing Director, Media & Entertainment, Accenture
- The truth about online video advertising
- Bridging the gap between television and online
- Online video investment trends
- Managed versus unmanaged content
- Live webcasts of major events: the inside story
Take advantage of our Late Bird Special to celebrate the finalized speaker lineup. You’ll receive the Early Bird ticket price again (that’s $100 off). Get it until midnight October 31. Register now with code LATEBIRD.
Blogs More Effective In Web 2.0 Advertising October 28, 2008Posted by John in Technology.
Tags: blogging, online advertising
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I saw this from Caroline McCarthy at Cnet today and agree with this study. In the many years of research in online advertising and web 2.0 it is very clear that one of the roles a blogger plays in their area of coverage is one of newsmaker and analyst.
I did a speech at MIT in 2006 called “The Blogosphere: New Navigators.” – in this speech I predicted that certain blogger would asend to the highest trust level in communities to earn a place of trust. Why? Because to be an effective blogger you have to know about the sector your covering. To capture news, get scoops, provide content value, you need to know what you’re talking about. Bloggers provide a real time service for users. Often bloggers make mistakes, but more importantly to users they provide links to other sources that delivers on the real time alerting or redirection of attention and interest (this is what normal users are looking for). Of course bloggers self correct or get corrected from their audiences. This content cycle is two way and very effective in content development, story development, fact development, and opinion development. This makes them valuable to users. (side datapoint: the best analysts of top firms have become bloggers – why?? ..Point made)
I am shocked to see marketing people pass on sponsorship of the top influencial blogs in their sector. Yet pay 100k for an analyst firm to do some survey. Blog advertising and sponsorship is the best game in town for marketing executives. Here I posted about the Future of Blogging last week.
Of course I’m biased but do see direct results everyday. Tell me if you agree?
Tags: AP, bloggers, blogging, Copyright
Associated Press is trying to set guidelines on how bloggers can leverage their content (that they post freely to the world). Translation: AP is trying to use it’s decaying muscle to kill the bloggers.
The Associated Press, one of the nation’s largest news organizations, said that it will, for the first time, attempt to define clear standards as to how much of its articles and broadcasts bloggers and Web sites can excerpt without infringing on The A.P.’s copyright.
Mike Arrington has declared a boycott on his blog. AP doesn’t get it. Bloggers are now part of the news ecosystem and they (AP) need to deal with it. I would rather see the AP integrate the blogging paradigm into their business. They won’t. Why they don’t have any vision.
NyTimes for example has embraced the blogosphere. Hell even John Markoff blogs now. I’ve seen considerable traffic from the NYTimes site on my opinion stories. That’s a good thing. Two years ago I never would have had the exposure to the valuable NY Times audience. Benefit to NYTimes: I will share my audience with them and other bloggers are doing that as well.
The Associated Press? As my Dad would say “What a bunch of knuckleheads”. Wake up and smell the coffee. The bloggers are distribution for them not enemies. Also since when is the AP in the business of setting standards and adjudicating content.
Read the quote from the Kennedy who is in charge of strategy for the AP…“Cutting and pasting a lot of content into a blog is not what we want to see,” he said. “It is more consistent with the spirit of the Internet to link to content so people can read the whole thing in context.”
Note to Mr Kennedy: The blogosphere doesn’t just share they steal content; sharing=stealing; Why? Users expect it. Get used to it and embrace it.
Update 2: Simon Owens of Bloggasm has more information on the head butting Roger Cadenhead has had with the AP. Simon writes: The DMCA takedown requests Rogers Cadenhead found waiting for him in his inbox on June 10 were not the first he had received. They weren’t even the first sent to him by the Associated Press. This didn’t make Cadenhead, publisher of the Drudge Retort, any less shocked when he found out their targets.