Corante’s Alex Williams nails it! and if you look at Memeorandum for the launch you see it too. Alex Williams writes:
… it does make sense to launch a new product with a podcast. A few reasons why this makes sense:
* I can listen to the interview, which provides a bit more context to the news release
* I can use it as a comparison to the other blog postings about the announcement
* I can quickly go through the transcript, again to find insights into why the announcement makes sense
Massive attention from professional bloggers and consumed by professional readers. Hey the blogosphere is credible and it works for users therefore it will work for marketers. Advertisers go to where the consumers are. It’s that simple.