Alexa get a Web 2.0 transplant. The service is now up and running. Alexa’s move is a classic ‘dead man walking’ move. Total game changer because they need to change the game. Alexa is old and outdated. This is a Web 2.0 transplant in order to save the dying patient.
Om comments echo this..”Interesting move, but quite understandable. Amazon knows it has little or no chance of being a player in the search game.”
As usual Techcrunch is covering the story as well.