What’s great is that it is recognized as a powerful group of bloggers (and Podcasters) who through no contracts formed a strong but loosely coupled network. In this social web there are no contracts as strong as social contracts. The contracts are both self and group governing. What’s great is no one owns this. It’s a community network.
It’s interesting to see how they valued PodTech. We are technically a blog (and will do more blogging starting next month) but mostly a podcasting platform, but what’s interesting is that we get millions of downloads of our podcasts a month but have a low linkage number. This is because of the difference between real time and asynchronous consumption – podcasts are mostly consumed when people are not online (does that matter?). That being said I see a collision between real-time and asynchronous consumption behavior. More on this later.
If anyone is interested in working on developing a model to track podcast listening and linkage analytics please drop me a line because I’m actively working on this.
The open question is what is more valuable a ‘blog page read’ or a ‘podcast listen’???? Any comments or thoughts on this?