Jeff Nolan and a small group at SAP are driving the company toward social media. I met with them yesterday and I am impressed with their vision and mission. Jeff talks about this new mindset and initiative in his blog today. Jeff has credibility with bloggers. Robert Scoble who is a the poster child for how blogging works links to Jeff . Robert makes a good point about the ‘old school’ not being into blogging. My feeling is that if a company doesn’t have a blog, podcast, or some form of social media then they will be considered irrevlevent in the mind of the consumer.
I’m excited that he mentions what PodTech is doing and I’m looking forward to working with Jeff and his team at SAP. My advice to corporations who see Robert Scobles view is ..”if you don’t want to do blogging now…start with podcasting…” Podcasting works. Podcasting speaks the language of bloggers ..rss, syndication, conversations.
My advice for corporate strategy in getting into social media: Look at Jeff’s plan at SAP. Jump in and do it. Start somewhere and start now.