One thing for sure, Intel has had a knack for marketing. That can’t be said for many vendors to OEMs. In fact, what other maker of components has been as successful? Dolby (in reach though not revenues) comes to mind.
SAN FRANCISCO December 30, 2005 (PodTech News) – The world’s biggest chipmaker is shifting its image toward digital media and mobile computing. Next week, Intel is expected to unveil a new corporate logo as well as the slogan “Leap Ahead” in place of the familiar “Intel Inside.”
A few years ago Intel and other chip companies regularly issued press releases announcing new benchmarks in the speeds of their microprocessors. But fewer and fewer customers found such information compelling, especially since it was difficult to detect performance improvements in the normal use of applications.
Intel reacted and in 2003 the company launched Centrino, which was not a single chip but a collection of devices that, together, gave users of laptops the ability to wirelessly connect to the Internet.This is what Intel calls its platform-based approach.
The firm will launch another platform called Viiv. Computers and devices with Viiv components are ready to handle digital video, sound and images. Intel is expected to start a major marketing push at the Consumer Electronics Show in Las Vegas next week.