Bubblegen posts a research note on Media 2.0. I personally believe that the “On-Demand” economics will create a new breed of media companies. We are already see that today not because of brilliant strategies but by consumers themselves chosing.
Where does market power come from in the new media value chain? From either edge: Microplatforms and Communities, which let consumers produce and self-organize around media, and Reconstructors, which reconstruct personalized ‘casts of media. Both of these will gain increasingly dominant attention share, because they realize natural economies of scale and scope to attention.