I have been following the Scoble/Shel and Amazon thing all day. I'm kind of embarrassed for Amazon on this one. In the wake of putting out one of most amazing projects (S3) …their CTO gets stripped down "Fully Naked".
Dave Winer's comments sums up my opinion the best… – Well said Dave.
Same goes for podcasting if you don't put the content up no one will read it … if customers consume in that format then you'd be an idiot not to put your content in the format in which the consumers are demanding. At PodTech we tell everyone get your voices online or you won't be heard from – it's that simple. Juniper for example gets their voices out to millions of people around the world via podcasts. Meanwhile Juniper's competitors are mute.