There has been a ton of talk about Scoble joining PodTech and this trend about personalities and producers being media brands is so right on. The internet has created an open network for professionals to take their 'voices' and skills direct to users. Hey it's proven that it works. Look at PodTech. Look at Scoble. Look at Techcrunch. Look at OM. Look at Steve Rubel. Look at all the talent rising up. Steve Rubel speculates about the future of the individual blogger Techcrunch. The future is upon us.