Maxtor (now part of Seagate) is using Podcasts as part of their marketing launch mix. Today Seagate is now integrating podtech into their press releases. This is a smart move because it gives users a way to interact with the ‘old technology’ press release to hear more about the announcment. More importantly it will help Seagate to reach and link with bloggers.
I’m excited that PodTech has been working with Maxtor and Seagate to integrate podcasting across their marketing functions. Soon corporations will be syndicating out their media from press releases to events. Now the key to success is for Seagate and companies to continue the conversations. PodTech’s goal is to build a platform for companies like Seagate to build, link, and expand their media so that they can reach and have conversations with end users. Previously I did a podcast with Seagate’s CEO – now this is much better than those boring earnings calls. :-)
Next up is Video!
Here is the podcast that Maxtor put into their press release: Peter Radsliff, senior director of marketing for Seagate Branded Solutions, discusses how the new Maxtor Shared Storage II solution and Mirra Sync and Share server, when used as an important element of an overall backup strategy, represent the best mix of performance, durability, style, and value for small-business users.