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Podcasting is growing fast but blogs are bigger clearly July 13, 2006

Posted by John in Technology.
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Interesting study on Podcasting. I am biased but podcasting is exploding in adoption.  That is undisputable.  However I think that the data on the amount of people reading blogs is understated.  I would think that most people read blogs and don’t even know it. Yahoo has put out a survey last year that showed consumers interacted with RSS based content and didn’t even know it. 

I am a blogger and a podcaster.  For me Podcasting is easier and blogging is hard and for others blogging is easier than podcasting.  Over the past year PodTech has been working with major corporate marketers and it is clear that for corporations it’s easier to podcast then blog.  That being said I think that blogging and podcasting will be mainstays for corporations and individuals very soon.  Just look at Dell.  They are now blogging and video podcasting.

Some other comments from folks here and hereRobert Scoble clears the air with his post.  Technorati tracks blogs and the growth has been so amazing clearly dwarfing the number of podcasters.  I would think the podcasting curve will follow blogs but now it is behind in total numbers. 

Here is a snip of Technorati’s state of the blogosphere…

In summary:

  • Technorati now tracks over 27.2 Million blogs
  • The blogosphere is doubling in size every 5 and a half months
  • It is now over 60 times bigger than it was 3 years ago
  • On average, a new weblog is created every second of every day
  • 13.7 million bloggers are still posting 3 months after their blogs are created
  • Spings (Spam Pings) can sometimes account for as much as 60% of the total daily pings Technorati receives
  • Sophisticated spam management tools eliminate the spings and find that about 9% of new blogs are spam or machine generated
  • Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour
  • Over 81 Million posts with tags since January 2005, increasing by 400,000 per day
  • Blog Finder has over 850,000 blogs, and over 2,500 popular categories have attracted a critical mass of topical bloggers

Update:  Todd at Geek News Central puts some credible numbers from his network.  Todd has been working his butt off developing podcasts and a network so he has street cred.  Here is what he is reporting

Comments»

1. Casey McKinnon - August 2, 2006

Wow… are those above comments actual spam or someone mocking the stats you mentioned on the percentage of “Spings” that Technorati gets?

I know all about spam, I had to shut down the comments on the blog I started just over a year ago because I didn’t have enough time in the day to delete the thousands of spam messages it had!

Interesting stats about podcasting, but I’m a bit of an elitest video-podcaster… so I would be interested in seeing what the stats are on self-produced video for the internet.😉

2. Christian Hoogerheyde - August 21, 2006

Hmmm, I’m not sure about “most Americans reading blogs…”

I attend a public magnet high school—a journalist came in to speak to our World Literature class one day, and asked “How many people here read the newspaper for information?” Many hands went up. “News websites?” (CNN, FoxNews, etc). Several hands. “Blogs?” Only two hands, out of twenty kids, were raised (I was one of them). Now, understandably, the blogs we were referring to were not MySpace/Xanga/Friendster…but rather, political blogs and the like.

Most of my news information I get from the paper or news websites, but when I want commentary, I’ll check blogs.

Hmmm, I think I’ll have to check out podcasting though. The only ones I was interested in were some from IGN and Gamespot…

i clicked the random blog site in the upper right hand corner and got here. nice site btw
christian

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I find it easier to blog than to Podcast; however I believe that Podcasting will become a beast in the near future.


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