Interesting study on Podcasting. I am biased but podcasting is exploding in adoption. That is undisputable. However I think that the data on the amount of people reading blogs is understated. I would think that most people read blogs and don’t even know it. Yahoo has put out a survey last year that showed consumers interacted with RSS based content and didn’t even know it.
I am a blogger and a podcaster. For me Podcasting is easier and blogging is hard and for others blogging is easier than podcasting. Over the past year PodTech has been working with major corporate marketers and it is clear that for corporations it’s easier to podcast then blog. That being said I think that blogging and podcasting will be mainstays for corporations and individuals very soon. Just look at Dell. They are now blogging and video podcasting.
Some other comments from folks here and here. Robert Scoble clears the air with his post. Technorati tracks blogs and the growth has been so amazing clearly dwarfing the number of podcasters. I would think the podcasting curve will follow blogs but now it is behind in total numbers.
Here is a snip of Technorati’s state of the blogosphere…
- Technorati now tracks over 27.2 Million blogs
- The blogosphere is doubling in size every 5 and a half months
- It is now over 60 times bigger than it was 3 years ago
- On average, a new weblog is created every second of every day
- 13.7 million bloggers are still posting 3 months after their blogs are created
- Spings (Spam Pings) can sometimes account for as much as 60% of the total daily pings Technorati receives
- Sophisticated spam management tools eliminate the spings and find that about 9% of new blogs are spam or machine generated
- Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour
- Over 81 Million posts with tags since January 2005, increasing by 400,000 per day
- Blog Finder has over 850,000 blogs, and over 2,500 popular categories have attracted a critical mass of topical bloggers
Update: Todd at Geek News Central puts some credible numbers from his network. Todd has been working his butt off developing podcasts and a network so he has street cred. Here is what he is reporting.