Money is in Media 2.0 – Not just about Blogging and Conferences September 1, 2006Posted by John in Technology.
Doc Searles penned a short post on his observations of the Business 2.0 and Times story about bloggers. Doc has been involved in looking at the economic and business trends of blogging for years. In his post Doc focused on blogging (understandable since he’s a blogger). However it’s “more” than blogging…It’s about more media or “Morecasting“: text, images, audio, and video.
The now fully available global network will shift massive amounts of dollars from big media companies to thousands of ‘new publishers and producers’. The Times executive has it wrong on RSS – RSS isn’t a feature it’s a disruptive protocol…he says “RSS is still very techie,” he says. “Most people outside the business are totally unaware of it.” – duh! In web 1.0 no one surfed an “http” page.
RSS is Web 2.0. RSS is changing user behavior and this will tip the money from the old school to the new school. Doc’s examples are just the beginning. Not sure I agree with people that think the money is web 2.0 is in conferences.