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Media 2.0 is about Media Consumption November 27, 2006

Posted by John in Technology.

The BBC lays out a nice piece on media 2.0.  vloggies_small.jpgI love the mention of the Vloggies that was founded by PodTech.  BBC says that “The online video boom is starting to eat into TV viewing time, an ICM survey of 2,070 people for the BBC suggests.    At  PodTech we have been building up our video and audio programming platform and this article sums up our opinion very well.  


Media consumption is moving online but not in the way that most broadcast executives think.  For that matter what most net gurus think.   At PodTech.net we’ve been living this and seeing direct results over the past 18 months that show new consumer behavior around media consumption.  You will see new media model emerge and fast following behind it – new advertising techniques.  What has the answer?  No one does right now.  It is evolving fast.   

3 major principles driving media 2.0:   1) search, 2) open source and 3) mashups .  To get a glimpse of the future just look at these three principles.   I really don’t want to pen my entire thoughts out because I have a company to run and build.  However if anyone has any input, comments, and ideas around these new media 2.0 principles just email me at john at podtech dot net.  


1. Alex Migel - November 27, 2006

I really love the posts that you’ve been writing. It’s great to follow your thoughts as you run podtech. You’ve said it before that Disruption 2.0 is about social media…I think that I see where you’re going with this post. Very good.

2. Jeremiah Owyang - November 28, 2006


Here’s some other encouraging and supporting facts:

1) In North America the web is the primary communication medium in the workplace

2) At home, the TV still dominates although it is slowly being etched away by social sites, IM, and the internet as a whole.

It’s just a matter of time before we see a new child emerge that combines the contextual and relevant content of the web on new devices in the living room.

Podtech on the family room couch is next🙂

3. Sheamus - December 4, 2006

Important subject and… important post because of this critical issue for the (very-near-at-hand) future!

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