jump to navigation

Seagate is a Web 2.0 Brand. November 29, 2006

Posted by John in Technology.
trackback

logo_4home_seagate.gifI’m sitting down with the top execs (including CEO Bill Watkins)in San Francisco talking social media and storage.  You can’te believe the new stuff coming out from Seagate over the next few months.  Wait til CES.  I was speaking with their new executive Jim Druckery.  Jim is heading up their consumer business.   Jim used to head up the Gibson audio division.  He was telling me of a ton of new consumer announcements for CES.  Stay tuned.  Jim also was on PodTech’s Marketing Voices show with Jennifer Jones.

Robert Scoble has been talking about Seagate lately and Seagate has been sponsoring the ScobleShow.  Seagate has also been pioneering social media marketing. 

Four years ago Seagate had no revenue growth and over the past three years double revenue growth from 6b to 12b.  Wow.  Seagate is riding the user generated content and web 2.0 wave.

Content explosion helps Seagate.  Nice.  I wonder if PodTech can some of those data center drives.

Storage in the cloud is a big deal for Bill Watkins.  The big issue is pulling that content from the cloud into a multitude of devices. 

Comments»

1. Jeremiah Owyang - November 29, 2006

John

The storage cloud or web cloud has been an area of great interest to me as well, aside from just pulling the content off the cloud, storage applications will have to be open to share data and APIs, and a standard may need to emerge to categorize content and identify duplications.

2. jennifer jones - December 5, 2006

John, i am getting lots of interest from CMOs on the Druckery interview. I plan to talk to more heads of marketing in the future. So if you run into any who want to talk about their plans for social media and what they are spending, their look into 2007, send them my way.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: