Scott You Forget – We are a media company pumping out content

Excellent post by Scott Carp of Publishing 2.0.  But hey Scott in your post you forgot PodTech.   We’ve been pumping out original content heavily for over a year.  It is clear though (as you point out) that aggregation is key.  One thing that I’ll add to your post and we’ve noticed it here at PodTech – there is a key relationship or interplay between orginal content production and aggegration.  Meaning they are not mutually exclusive but instead work together.  There is natural binding in content – just look at techmeme and other great 2.0 environments.  This is a point that is severely missed by Tim O’Reilly himself. 

PodTech has been aggregating in addition to original content since Sept.  Scale is the key to aggregation.  How to tackle that will be the key to success for emerging media companies.

In a related post Valleywag talks about the trend brewing in the capital markets around “Roll ups”.  I’ve heard the same and this is great news for the independents individual producers. 


Author: John

Entrepreneur living in Palo Alto California and the Founder of SiliconANGLE Media

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