This is a great trend. Hey user generated content gone mainstream. At PodTech we are working on developing a more comprehensive version of this. Look at the success of the Vloggies and you’ll see a more dramatic trend that changes media. The rise of professional producers.
In a previous article today AdAge talks about the traffic that mainstream brands have. The Web 2.0 media trends work toward the advantage of big brands. Converting the traffic to provide media value direct is here to stay.
I’m obviously excited by all of these massive trends. Best of all it’s here to stay.