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About Freakin Time Yahoo Gets Nimble December 6, 2006

Posted by John in Technology.
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About freakin time that Yahoo gets nimble.  It is obvious that this move was made internally around the peanut butter manifesto launch.  Nice touch from Terry Semel by leaving a blog post (he wins me over with this even though a handler probably wrote it).  I haven’t read all the massive posts on Techmeme but it’s clear to me that Yahoo needs to turn up the heat because the market is in transistion.  If Yahoo doesn’t get nimble they will fall down hard on the pavement.  Sot this is a good sign.  That being said lets see them make some good moves right out of the gate.   I like how they are breaking down the org.  I’m a big fan of simplicity and decoupling key functions.  The key to success is how cohesive will those functions be among themselves.  I’m curious to see how the functional heads handle it.

What I’d like to see is how Yahoo’s competitive strategy will overlay into this.   I’m sure we’ll be talking about this at PodTech for some time.  Yahoo has a lot of work to do to match Google.  To me it’s a big culture issue.  Google breathes and lives the new model of computing and user consumption across their entire culture.  Can Yahoo do the same?  We’ll see.

Here is what I left on Terry Semels blog…I like how you are breaking down the org.  I’m a big fan of simplicity and decoupling key functions.  The key to success is how cohesive will those functions be among themselves.  I’m curious to see how the functional heads execute.  I have a comment on what you said about hiring key talent.  I think the only way to gain speed in getting new talent is to acquire it fast.  Also I’d suggest developing media differently to use a long tail concept focus on the torso not the head. Build your programming around torso content rather than competing with established content producers in the ‘head’.

Good luck with the new org

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1. The Blogging Times » Yahoo is Chunky, Gooey Peanut Butter - December 6, 2006

[…] From Techmeme: Los Angeles Times, Yahoo!, Valleywag, The Next Net, Search Engine Land, Silicon Valley Watcher, Search Engine Journal, From Istanbul …, Between the Lines, Tech Beat, GigaOM, PaidContent, InsideGoogle, Thomas Hawk’s Digital …, Reuters Blogs, Scobleizer, IP Telephony, VoIP, Broadband, John Furrier, Bruce Clay, Inc. Blog, Susan Mernit’s Blog, TechEffect, John Battelle’s Searchblog, Tom Foremski: IMHO, Sadagopan’s weblog …, robhyndman.com, Alec Saunders .LOG, Matt Cutts, HipMojo.com, Scott Rosenberg’s Wordyard, Chuqui 3.0, CNET News.com […]

2. Web Strategy by Jeremiah » Week 2 at PodTech and Community Feedback Encouraged! - December 8, 2006

[…] When I first started, I asked one of the execs if they wanted me to prepare at 30/60/90 day plan which is appropriate for Director level at any corporation that will be leading a strategy. Heh, I suspect that was amusing to many at Podtech who heard about this. I learned that you just go and get things done. One example is that John Furrier applauds innovation, nimbleness and talent, trying new things and making mistakes. He wants us to try new things, and then learn and improve it going forward. If you take a look at the Podtech roster there are many first mover adopters, experiments, industry shakers. We’re a group of folks that broke the shells we were limited to. Oh, and I’m still trying to document when possible. […]


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