Google is posting about their radio advertising plans from the Adwords blog. This is a good move by Google in that there will continue to be an increase in available inventory of radio spots. The key to success for Google will be to sequence their plans to include social media such as podcasting. The issue at hand in that podcasters (including PodTech) have been adverse to inserting ads due to the user experience.
Sure it makes sense to funnel the dollars from offline to online and provide advertisers and producers of media a effective reach vehicle and monitization mechanism. The key is to provide advertising both outside and inside the media.
I’m not sure how Google’s plans effect the emerging Long Tail and Torso content. I’m looking forward to working with Google on developing an innovative approach that works for users and advertisers. In talking to the Google folks it is clear that they understand the new user, computing, and advertising models that are emerging very fast.