The NewYork Times has posted a story about pop ups and the influence on web traffic. Traffic and conversion are the basis of getting paid in the performance world of online marketing or better known as PPC (pay per click). Web sites make money today mainly thru the page view model. Insiders of online media all know page views are dead and now for media the pre-roll has been ‘marked for death’ by industry gurus. Benjamin G. Edelman, a Harvard doctoral student has been relentless in the past year going after sites that manipulate data. I personally have been contacted by CEOs of search engine optimization and online advertising agencies saying that Edelman has been riding hard over their data. Edelman has a point – click fraud is out of control. Look for more ways to measure online marketing performance.
All this leads to one main story – the changing of the guard of Web 1.0. Look for Web 2.0, Media 2.0, or Infrastructure 2.0 to be big stories in the next year