Google takes Adsence to video – this is great news for PodTech. Adsense gets rich media features. Google is working with Dow Jones Company, Condé Nast, Sony BMG Music Entertainment and other large content companies to syndicate their video content on other Web sites. The videos appear inside Google ad boxes on sites that are relevant to the content of the videos, and advertisements run during or after the content. Google shared the ad revenue with the video provider and with the sites that show the videos.
Video is hot and it’s about time Google moves from the ‘old verion’ – links to ‘newer version’ – rich media for adsense. Kim Malone director of online sales and operations for Google AdSense is quoted in the ny times “Now, thanks to this program, you can do it on literally millions of channels on the Internet.”
Google gets it the question will be how they play with the media companies. I would have a hard time believing that Larry Page and Sergey Brin would give into the media companies. Media is just like a web page why does Google need to do deals with established media companies who’s only goal is to protect their franchises and put Google over a barrel (with a gun to their head). Did Google give in when popular web pages needed to be crawled? No so why now. With Adsense going video expect more money to flow into the Google money machine.
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