Viacom is suing YouTube and parent company Google for $1b. This is the beginning of the end of a era that had a good run – broadcast TV. I’m really not surprised. I can understand the gambit, but this clearly is a line in the sand for traditional broadcast media. Why they put their head deeper in the sand is crazy?? Viacom should get busy and do a deal with YouTube/Google and new emerging producers – why? Because the Internet users are clearly voting with their ‘clicks’. The Internet complements traditional broadcast not the other way around. New video is good for users and that is validated by the world of users everyday moving online for video programming.
Comments on the videoblogging group are interesting… Shawn Carpenter summed up the main thread..he says “Maybe if networks like MTV and Comedy Central put out more then 1 or 2 interesting shows instead of some of the crap they are trying to pass off as TV more people would be interested in watching them on television instead of posting and viewing their good clips online. If the big network execs are worried about losing money they should look internally at who is choosing the programming?”
Update: I contacted Google and they issues to me the following official response..”“We are confident that YouTube has respected the legal rights of copyright holders and believe the courts will agree. YouTube is great for users and offers real opportunities to rights holders: the opportunity to interact with users; to promote their content to a young and growing audience; and to tap into the online advertising market. We will certainly not let this suit become a distraction to the continuing growth and strong performance of YouTube and its ability to attract more users, more traffic and build a stronger community.”