Robert Scoble reports that Google is buying Doubleclick for $3.1 million. The NY Times is reporting that a bidding war was in play with Microsoft.
Google is flexing their muscle in keeping Microsoft from ever entering the ad business. We are seeing the dawn of a cash war between Google and Microsoft. The clash of the titans has begun.
Personally I see it as a great move by Google. Venue based advertising is huge. Look at the success of PodTech at CES as a data point. Big advertisers want digital solutions that span the web to include mobile and venue based ads.
Big opportunity for maturing startups in Web 2.0 awaits as any ‘game changing’ technology will be swallowed up. When PodTech introduces our new offering this may be great for us.
Thinking outside the box you have to think that this deal creates antitrust issues for Google. World domination in the ad business continues for Google. The government needs to take the shackles off of Microsoft so they can compete.