jump to navigation

Froogle is Toast: Google Moving to New Navigation Capabilities April 19, 2007

Posted by John in Technology.
trackback

Mike Arrington sums up the Google Froogle thing in a very short post. He says “Thus ends the name Froogle as a Google brand. It was launched in 2002, never really went anywhere,..”. Basically it’s toast.  Google is working hard to retool their search business.  Google realizes that the user behavior is moving away from organic search to more of a web 2.0 version.  Listing of web pages is passe.  I am seeing new user behavior that shows a huge underserved user base growing which requires faster, simplier, and more elegant navigation – not long lists of search results.  Personally there is a big clutter problem. 

Google dominates search but they are continually under pressure on the ‘navigation’ side. 

Is organic search a commodity?  Is navigation a kink in Google’s armor? 

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: