The marriage between television and the internet is starting to manifest. Almost half, 45 percent, of European broadband users use their computers to watch television online according to a new survey, BBC News reports.
The survey was made by Motorola which interviewed 2 500 people in Europe. BBC quotes Motorola’s marketing director Karl Elliott as saying: “Viewers across Europe are no longer satisfied with fitting into schedules dictated by broadcasters and are turning to the choice and flexibility offered by TV over the internet”.
The world of TV, as we traditionally know it, is on the verge of a big change – that’s for sure. Video rules and we’re about to witness an explosion of new, online-based networks. At PodTech we’re excited to be part of this evolution, constantly developing our media-network and our platform. As we see it, the whole world of video is about to change. We will see new tools, new technology, new brands, new producers, new content and new entrepreneurs. Billions of dollars will be invested and the concepts of social media and sharing needs to be reevaluated.
The Motorola-survey also found that 45 percent of the respondents expect to be able to make video calls via their television by 2012 and 35 percent wanted to be able to pause, rewind of fast forward live broadcasts. They have high expectations.
At Startupmeme.com Bilal Hameed comments on the fast development in online television: “Two European IPTV services, Joost from the founders (Janus Friis and Niklas Zennström) of Kazaa and Skype and Babelgum from the founder (Silvio Scaglia) of Italian broadband firm FastWeb are gearing up to capitalize on this opportunity. Both these companies are backed by hardened serial entrepreneurs and have solid financial backing,” he writes adding that IPTV is one area where Europe looks to triumph Silicon Valley. At TechCrunch Duncan Riley thinks along the same line, noting that the results from the survey further strengthens the business models of startups like Joost. “The convergance of Television and the Internet, despite recent false starts with products such as Microsoft’s Windows Media Center, looks set to continue,” Riley adds.
There will surely be bumps down the road, specially when it comes to copywright-issues. But the speedy development of online-video is a fact. At Online Media Cultist Eric Berlin writes: “Television programs” more than ever before are coming to mean “episodic video content” rather than “entertainment and informational programming that comes out of a blue glow-emitting box.”
By John Furrier and Tina Magnergard Bjers