With Universal Search Google said “check”

The protein-drinkers of Mountain View have done it again.

Yesterdays launch of Universal Search – a new system that gives a Google-searcher results from images, news, books, maps, video, blogs and groups besides from webpages – resulted in international news headlines and great reviews from many bloggers.


Google is overhauling its search system so it returns “universal” results not just those from webpages, BBC News wrote. Reuters, The Guardian and AP – among others – also reported on the story.

At the Official Google blog VP Marissa Mayer explains the move. “With universal search, we’re attempting to break down the walls that traditionally separated our various search properties and integrate the vast amounts of information available into one simple set of search results,” she writes.

Many bloggers where excited.

If Google were playing chess I think they just said “check, Robert Scoble notes at Scobleizer. “By putting YouTube results into Google’s main engine, Google ensures it will have better searches than Yahoo and Microsoft (who were, truth be told, getting damn close to matching Google’s quality),” he writes adding that he loves Google’s strategy that doesn’t force YouTube to monetize on its own.

Danny Sullivan at SearchEngineLand describes the move as Google’s most radical change to its search results ever. At Publishing 2.0 Scott Karp says that the consequence is that Google will drive more traffic through Google News and more traffic to videos that are distributed through YouTube — and “that means Google will become an even a greater gatekeeper to media company content than it already is”.





This is a big strike for further domination of the web-universe by Google – and an inspiring model of connecting various web 2.0-services. As expected shares of Google rose on the news. An interesting anecdote: Marissa Mayer included Darth Vader and Nosferatu as her favorite searches on universal search…

By John Furrier and Tina Magnergard Bjers


Author: John

Entrepreneur living in Palo Alto California and the Founder of SiliconANGLE Media

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