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Vertical Media – The New Online Advertising Business Model July 24, 2007

Posted by John in Technology.

Jeremy Liew writes for Venturebeat an op-ed piece.  Very important direction that he heads with this story.  It’s really about the New Business Model for Online Advertising -Vertical Media.  Vertical media as I call it will be a big monetization area..it reminds me of search in 1998-99 – no one was making money but then it broke away with a contextual model (keywords)and the rest is history… focused media is a key area and no one is really making any money because the market can’t value the relevance of the audience.  I believe this will change because too much money is coming into the sector.  It is my opinion that the combination of content and technology will be a big driver to transition to the new ad models.

This is a great area to explore especially in blogging  and podcasting.  New groups like the Association of Downloadable Media are driving this kind of change.  Obviously PodTech is a vertical media channel.


1. George Manson - March 26, 2008

PodTech is not a vertical media channel. I went to their site and the content is horrible. I see no vertical strategy in podtech no offense.

I like your opinions and loved your old podcasts. Please tell me what is going on with your old company.

2. http://filesugar.com - March 26, 2013

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