There has been a discussion among bloggers that Podcasting is dead. Podcasting continues to be accepted and integrated into the overall media 2.0 mix. Journalist and corporations are adding it to their content strategies. Why? It works.
Proof? Well just look at these numbers.
The growth is so mainstream that to say podcasting is dead is crazy. Look for standards to be developed quickly around monetization.
Penetration? Well look at this chart. The iTunes client has been distributed to 600 million users.