Is Microsoft on the March? October 3, 2007Posted by John in Technology.
Is Microsoft quietly on the march to crush some of the upstarts in Silicon Valley such as Google, Facebook, Salesforce???- I wouldn’t call Google and upstart. While many are calling Microsoft done…they might be on a strategic quiet war… unlike 1996-97 the world is transparent and the techniques Microsoft used then to kill their enemy won’t work now.
Keys to success for Micrsoft resource based competitive advantage: 1) provide countermeasures against the areas they have lagged and 2) offensive on new areas to dominate.
Countermeasures must allow them to stall and get a position on the following areas: open source, advertising, search. Offensive must own the new ‘developer’ areas and new market areas like global web services and media.
If Microsoft loses the developers they are ‘toast’.