Is Microsoft quietly on the march to crush some of the upstarts in Silicon Valley such as Google, Facebook, Salesforce???- I wouldn’t call Google and upstart. While many are calling Microsoft done…they might be on a strategic quiet war… unlike 1996-97 the world is transparent and the techniques Microsoft used then to kill their enemy won’t work now.
Keys to success for Micrsoft resource based competitive advantage: 1) provide countermeasures against the areas they have lagged and 2) offensive on new areas to dominate.
Countermeasures must allow them to stall and get a position on the following areas: open source, advertising, search. Offensive must own the new ‘developer’ areas and new market areas like global web services and media.
If Microsoft loses the developers they are ‘toast’.