Blodget has a post on video advertising. I’ve been working hard to get my advertising vision at PodTech to embrace this trend. What is video advertising? Short form youtube videos? Infomercials? Entertainment? All of the above?
A new report by research-boutique Off The Record suggests that, after a couple of years of dabbling, big advertisers are now taking online video advertising seriously. This is good news for traditional TV networks–Disney, Viacom (VIAB), News Corp (NWS)–and it’s good news for Google. The report was based on 10 interviews with ad-agency execs conducted from Sept 21-Oct 4.
- Video ads growing faster than ad execs expected.
- Video ads still account for only a tiny percentage of overall web ads but are expected to be the fastest growing category for the foreseeable future.
- Auto and entertainment categories strongest, with good growth in consumer products, technology, and fast food.