Liz Gannes at NewTeeVee takes a stab at the online video market for 2008. Great first start. In her post there is a lot of guessing. Why? Because online video isn’t working? Why? It isn’t targeted. No matter what these guys want to say it isn’t. I’m all with the optimism.
Liz: you heard it hear first – the killer format is long form video ad units – MicroCreative. All the Scoble naysayers will roll on the floor in disagreement.
Liz: Keep and eye on long form video as a viable ad unit. My former company PodTech is focusing on that because it’s working. It isn’t sexy and isn’t close to scaling but I predict you will see long form online video be the dominant format. You heard it here first.
There is a ton of coverage from NY’s Ad:Tech on why everyone thinks the preroll is dead. IMH the invideo efforts and swifts are the only game in town right now but they will be the ‘banner of video’. They will give way to contextual video navigation – something Google understands but not many others.
If I were Microsoft, Yahoo and AOL, I would get off my butt and go contextual video navigation asap. Milk the Invideo, overlays, and swifts as much as you can but get to contextual video navigation fast.