WAR: Microsoft Invades Sunnyvale & Google Anwsers with “Lets Go”; The Business Models of WAR

Google answers Microsoft two days after Microsoft invades Sunnyvale.   Google is not backing down.  This is going to be good.   John Markoff writes a piece that this will actually be good for Silicon Valley.  I am not sure but it will be fun to watch.  Google is not Netscape.  

People: we are in a full-on WAR between Microsoft and Google.  Now Google fires back in a blog post saying Microsoft’s unsolicited $44.6 billion offer for Yahoo Inc. “raises troubling questions.”

Google’s blog post, by Google Senior Vice President David Drummond, asks whether Microsoft could “now attempt to exert the same sort of inappropriate and illegal influence over the Internet that it did with the PC.” It accuses Microsoft, which has been targeted by antitrust regulators in the U.S. and Europe for years, of “frequently seeking to establish proprietary monopolies — and then leveraging its dominance into new, adjacent markets.”

This blog post by Google is a complete smoke screen.  It is clearly a knee jerk reaction to Microsoft’s sneak attack into Silicon Valley last week.  I’m sure right now Google executives are jamming on  a counter attack.  They have to – Microsoft just invaded Sunnyvale.    Word inside Google right now – ‘calling all arms’.

As an entrepreneur you have to understand your environment, an no better time than now.  As big businesses try to figure out their place in this war so do startups.  That brings me to business models of WAR.

What do startups need to do – be a supplier of something.  Something of value and need in wartime.  Picks, shovels, food, shelter, arms, hostages,,.etc – figure it out because the WAR is on.

As John Markoff wrote today on Silicon Valley’s venture view…“There is a sense here among investors that Microsoft, as a more effective counterweight to Google, might actually serve to spur innovation in the Valley.  “When Microsoft was in the ascendancy, there were whole areas of investment that were of less interest to investors,” said William R. Hearst III, an affiliated partner with the venture capital firm Kleiner Perkins Caufield & Byers. “Now you could enter a new area and people will think that maybe one of the two colossuses will be interested in acquiring your start-up.”

Translation:  the opportunity for startups:   be a ‘WAR time” venture.

Author: John

Entrepreneur living in Palo Alto California and the Founder of SiliconANGLE Media

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