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Apple iPhone SDK for Developers – Steve Jobs Presentation March 7, 2008

Posted by John in Technology.
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Apple® today previewed its iPhone™ 2.0 software, scheduled for release this June, and announced the immediate availability of a beta release of the software to selected developers and enterprise customers. The iPhone 2.0 beta release includes both the iPhone Software Development Kit (SDK) as well as new enterprise features such as support for Microsoft Exchange ActiveSync to provide secure, over-the-air push email, contacts and calendars as well as remote wipe, and the addition of Cisco IPsec VPN for encrypted access to private corporate networks.

The bid deal here:  Answer to the Blackberry which dominates the enterprise. 

Apple announced that is targeting enterprise customers with a wealth of new feature on the iPhone. The iPhone will now support push email/calendar/contacts, global address lists, Cisco IPsec VPN, Certificates and Identities, WPA2/802.11x and remote wipe. In addition, Apple is bringing the oft-requested support for Microsoft Exchange via Microsoft ActiveSync — Apple licensed ActiveSync specifically for this purpose.

Another big bombshell is the KPCB $100 million dollar fund for entrepreneurs who build ontop of the iPhone SDK.   The applications developed by iphone 3rd party developers will be available for free or for a fee in Apple’s Appstore.  Great move by KPCB.  Lets just hope they don’t do what Facebook did – open up grant money and piss off every developer on the planet with high expectations.

Apple just continues to execute.  They are making Google’s android project look feable.  Note: the iphone VC fund is 10x the size of Google android.  Plus word on the street is that Android is all vaporware with Microsoft locking up all the intellectual property via the danger acquisition – I hope that isn’t the case.  I am a big fan of Google’s open approach across their businesses – another post for another day.

Today it’s all about Apple and Developers. 

Comments»

1. Reflexology London - July 18, 2008

Great article !
Apple needs to conquer the entreprise space. Investing in the iphone to do so is a good strategy since so many company employess want to own apple goodies.
Apple needs more and more ideas in the future as they will be threatened on their own hardware margins for classic apple computers.

2. deepak verma - August 31, 2008

besides i phone what are the apple plans for increasing and competing in office PC area .


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