Over the past 7 months I have been developing a engagement algorithm and metric for social media (mainly video). The key component is the embed data on the shared widget. Today, Youtube announced analytics but where’s the beef on the embed data from their player.
Social media online advertising needs new standards and metrics, but YouTube’s Insight offering doesn’t deliver the value for advertisers – YouTube delivers ‘vanilla server side’ metrics. Come on YouTube get the embed data from the viral sharing.
Developing and engagement algorithm is critical for understanding the effectiveness of content and advertising (or content advertising) in social networks. Is YouTube missing the boat? Most likely this is their gen 1 product and look to see viral sharing data from YouTube. It’s a must have.
What is the engagement algorithm? More on that later.,