Influencers Have Clout – Problem is What Does Influence Mean April 3, 2008Posted by John in Technology.
Gavin at Mediapost today says that Influencers pose less clout. Big miss by Mediapost here. One flaw in this article and the study is that Mediapost and the company doing the survey don’t understand what Influence means. In an age where engagement is the new metric influence is about distribution of content, ideas, and opinions with group based validation. It’s true that people value information from trusted sources, but what is missing here in the analysis is that influencers create conversations which in turn drive information based output – meaning group work together to form opinions and analysis. This peer production is enabled by influencers in a distribution system (web 2.0 viral) that rewards connections. One way to look at this is think – influencers = access to distribution of social graphs + group peer production + SEO + redistribution of group approved information and analysis.I like Mediapost but this is a big miss by Gavin.