Lessons In Social Advertising – L.I.S.A. Panel in Portland May 26, 2008Posted by John in Technology.
I’ll be heading up to the LISA event in Portland this week. LISA stands for Lessons In Social Advertising and the event addresses a variety of topics related to trends in social advertising including: the reality of banner ads and other traditional on-line advertisements, trends and new approaches, requirements for successful online marketing, changing attitudes of young consumers, monetizing widgets, and measuring ROI.
The L.I.S.A. conference will take place in four cities:
28th May 6PM (doors open at 5PM) Hotel Delux, Portland, OR
11th June 6:30PM (doors open at 5:30PM) Roosevelt Hotel L.A, CA
18th June 6PM (doors open at 5PM) Kabuki Hotel, San Francisco,CA
24th June 6Pm (doors open at 5PM) Red Bull Space, New York
The partial list of panelists includes such industry luminaries as:
Furrier.org – John Furrier, working on yet to be announced social advertising startup in stealthmode
Procter & Gamble – Deborah Schultz, strategic adviser for social media
SplashCast Media – Michael Berkley, founder and CEO
Goodby Silverstein – Heshem Bajwa, Director of digital planning
MediaForge – Anthony Zitom, CEO
MyYearbook – Bill Alena, VP of Advertising & Bus Dev
Mashable – Pete Cashmore, CEO
You Tube – Jeben Berg Product Marketing Specialist