SAI is reporting that YouTube has finally moved to allow long form video – for now you have to be a partner to sign up.
It’s no secret that I have been a fan of long form video for a long time. I think that the future of online video advertising is ‘long form’ ads. In the Web 2.0 value proposition is around content. Content is king and now it will be in both long and short form on Youtube for the masses to enjoy. Ads will follow almost immediately.
The one problem that I have with YouTube is that the quality is horrible on the videos that I upload. Fix that and provide long form and you have the new TV platform.
As I have posted before YouTube is TV for everyone under 18. YouTube has a tremendous opportunity to not only be the resource for discovery of ‘new tv’ video but the presentation provider.
I am very bullish on YouTube. Their business development teams better get busy because a tsunami of deals will be flying in.