Cisco is the big internet company (it’s safe to say anything IP is the Internet) that no one talks about. Why? Why is Cisco so hidden? Are they relevant? Why aren’t the top conversations being centered around Cisco? Maybe they are bypassing the echo chamber (pun intended) to go directly to customers. Cisco has a ton of content coming out of their site. Tons of podcasts, tons of videos,.. is it working? If you look at Cisco’s YouTube numbers their numbers are very low. My son’s home run video have as much traffic. I wonder if the audience on YouTube is a match for Cisco but what is puzzling is that Cisco embeds the YouTube videos on their Cisco.com site. If YouTube is measuring correctly then no one is watching their videos.
Anyway this is a big week for Cisco Live is happening this week. What the heck is Cisco Live? Here is their Social Media Release on the event. cough cough..
Here is Padmasree Warrior, Chief Technology Officer. Here is what she has to say about Cisco Live and about her time since joining the company.
“Cisco Live! represents a major intersection where customers from many industries meet to collaborate with Cisco and each other on a variety of topics involving IT and our connected world. This year’s event revolves around the opportunities for collaboration, and it is not just about technology anymore. We will explore the new environment for collaboration that leads to innovation, and how we as IT professionals, customers and global communities will be working differently together in the next decade. With the rapid growth of video and adoption of collaborative applications at work, at home, and in between, sharing experiences on how to harness the power and opportunity of collaboration has never been more important. It has never been more human. At Cisco Live!, you’ll see why.”
For more information on enterprise content go to my new blog BroadDev.com – Unified Communications, Virtualization, Security, Web 2.0 – All Day and All Night