Social Media Pioneers In the Enterprise – The List

Jeremiah Owyang who has been tracking the social space for years (first at PodTech now at Forrester) has a great list of people who are working on social media. What’s so cool is that three years ago when I founded PodTech only a few of us were doing this now the list is huge and growing. This list respresents Gen 1 of Social Media Marketing and Advertising. Thanks Jeremiah for compiling this.


  • Ken Kaplan, Broadcast and New Media Manager, Global Communications Group at Intel Corporation
  • Adam Christensen, Social Media Manager, IBM Corporation
  • Bryan Rhoads, Sr. Digital Strategist at Intel Corporation
  • Brian Ellefritz, Sr. Mgr, Social Media Marketing at Cisco Systems
  • Rawn Shaw, CoE Lead – Social Software Programs & Enablement at IBM
  • Vanina Delobelle, Global Product Director, Monster
  • Jeanette Gibson, Director of New Media, Cisco Systems
  • LaSandra Brill, Manager, Web & Social Media Marketing at Cisco Systems
  • Tac Anderson, Social Media – CRM – Search, HP
  • Justin Kestelyn, OTN Editor-in-Chief, Oracle
  • Richard Binhammer, Senior Manager, Dell
  • Michael Brito, Global Social Media Manager, Intel
  • Annie Rodkins, Social Media Manager, Intel
  • Lorna Li, Web Marketing Manager , Social Networking & Social Media, SalesForce
  • Dan Schawbel, Social Media Specialist, EMC
  • Bob Duffy, Senior Social Media Strategist, Intel
  • Mark Yolton, Senior Vice President, SAP Community Network, SAP
  • Steve Mann, GVP, Social Media & Customer Experience Strategy, SAP
  • Bob Duffy, Senior Social Media Strategist, Intel
  • Jon Burg, Emerging Channels Specialist with Digitas
  • Fred “Fritz” Alberti, Senior Manager of Social Media, Salem Communications
  • Tilly McLain, Community Manager, MyBlogLog, Yahoo
  • Steve Bendt Sr. Manager of Social Technology, Best Buy
  • Automotive

  • Chris Barger, Director, Global Communications Technology, General Motors
  • Scott Monty, Digital & Multimedia Communications Manager, Ford Motor Company
  • Airline

  • Paula Berg, Public relations specialist, Nuts about Southwest Blog, Southwest Airlines
  • Brian Lusk, Manager Customer Communication, Nuts about Southwest Blog, Southwest Airlines
  • Finance

  • Ed Terpening, VP of Social Media Marketing at Wells Fargo
  • Scott Wilder, GM – Online Communities at Small Business Division, Intuit
  • Paula Drum, Vice President, Marketing, H&R Block
  • Consumer Products

  • Lindsay Lebresco, Public Relations & Social Media Manager at Graco Children’s Products/Newell Rubbermaid
  • Retail

  • Gary Koelling, Sr Mgr Social Technology, Best Buy
  • Heathcare

  • Marcus Frank, UX Strategist & Creative Director, National Cancer Institute
  • Technology

  • Lionel Menchaca, Community Manager, Dell
  • Amie Paxton, Channel Community Manager, Dell
  • Tom Diederich, Social Media/Web Community Manager, Cadence Systems
  • Josh Hilliker, Community Manager of the vPro Expert Center, Intel
  • Robyn Tippins, Community Manager, Yahoo! Developer Network at Yahoo!
  • John Summers, Community Manager at NetApp
  • Mario Sundar, Community Evangelist at LinkedIn
  • Tom Ablewhite, Community Manager, Thomson Reuters
  • Craig Cmehil, Community Manager for the SAP Developer Network
  • Lou Ordorica, Social Media Producer at Sun Microsystems
  • John Earnhardt, Senior manager, media relations and blogger in chief, Cisco Systems
  • Deirdre Walsh, Community Manager at National Instruments
  • Rachel Luxemburg, Community Manager at Adobe
  • Aaron Tersteeg, Software Developer Community, Intel
  • Josh Bancroft, Software Developer Community, Intel
  • Jeff Moriarty, Software Developer Community, Intel
  • Shashi Bellamkonda, Social Media Swami , Network Solutions
  • Marilyn Pratt, Community Evangelist, SAP Labs
  • Scott Jones, Community Manager and Content Strategist, SDN at SAP Labs
  • Badsah Mukherji, Sr. Community Manager at VMware
  • Jon Mountjoy, Community Manager & Editor-In-Chief at Salesforce
  • Senior Director, OTN & Developer Programs Oracle
  • Jake Kuramoto, Oracle Apps Labs, Oracle USA
  • Kelly Feller, Web Marketing Manager leading the IT Community site Open Port, Intel
  • Aaron Tersteeg, Community Manager (Multi-core Development) Intel Software Network, Intel
  • Jeff Moriarty, Community Manager (mobility) for the Intel Software Network, Intel
  • Alison Bolen Editor, Sascom voices blog, SAS
  • Melissa Daniels, Communtiy Manager for All-Star group for Yahoo! Messenger, Yahoo!
  • Amy Barton, Strategic Programs Manager, Intel Software Network, Intel
  • Media, Gaming, Entertainment

  • Kellie Parker, Online Community Manager at PC World and Macworld
  • EM Stock, Senior Community Manager at Sony Online Entertainment
  • Katie Hamlin, Community Manager,, Random House
  • Justin Korthof, Community Manager at Electronic Arts
  • Daniel Thornton, Community Marketing Manager at Bauer Consumer Media
  • David Cushman, Digital Development Director, Bauer Consumer Media UK
  • Laurent Courtines, Community Manager at AOL
  • Research

  • John Cass, Online Community Manager, Forrester Research
  • John Furier,
  • Finance

  • Scott Moore, Senior Online Community Manager at Schwab Learning
  • Amy Worley, Director, Marketing Manager, HR Block
  • Fran Sansalone, Community Manager for the Open Calais Web Service, Thomson Reuters

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    Author: John

    Entrepreneur living in Palo Alto California and the Founder of SiliconANGLE Media

    4 thoughts on “Social Media Pioneers In the Enterprise – The List”

    1. Thanks Jeremiah for compiling this information and we do appreciate
      the background. Thanks for Twitter.Com and Dr. Ron Capps,
      the Niche Prof for a great Post the help answer our Question.

      Asking Big Question:What is the Absolute Best Social Media
      Resource that You have a link To Online?

      Thanks Everyone,
      Be Blessed always…Peace!

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