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White Lable Social Networks – The Question isn’t when but how? June 30, 2008

Posted by John in Technology.

One of the biggest challenges that marketing executive have to figure out is “do they build their own social network and hope to drive adoption”  or ” leverage another fully available social network that is already out there”.

Jeremiah Owyang at Forrester is about to release a report on this topic. This is a tough call.  I lean to not building one internally at first, but I see that doing something now rather than later might be the best call.  The question is what is the right approach.


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