Today it was announced that SAI raised $1 million to build out their blog. Blogging is changing. Fred Wilson talks about how he still blogs and makes the distinction between real people who blog verses a team of people getting paid to blog.
I’ve been blogging and podcasting for a long time. I remember the day when I started PodTech and Mike Arrington started Techcrunch. Mike and I talked about all the possibilities of blogging and podcasting (it wasn’t called social media then). It’s amazing what it turned into. One regret that I had in building PodTech was not adding a blogging effort. Today the blogging visions are thinking small. No one is thinking big – big I mean beyond replacing a newspaper or some old news organization. (SAI is at least thinking in terms of adding more service based value).
What is clear today is that blogging is valuable if you do it right. Blogging for dollars is the new way to launch services on the web not just in providing news. On one end you have the news organizations who are not moving fast enough so blogs are being bought up. On the other end you have a infrastructure opportunity with blogs to launch new services due to the effects on search discovery and new applications.
Everyone is getting into blogging? Why? There is money to be made. What’s the formula? It’s anyone’s guess. Pick your experiment: Gawker, Techcrunch, SAI, Glam, PopSugar,..etc
Blogging can be huge! How? While others put up $500k here and $1m there. Why so small of an investment when the opporunity is so huge? Why risk the organic growth when you could roll out something fast that’s global. Maybe it’s because no one really knows what to do?
Here’s a solution for a innovative investor…Roll out the first global independent blog network. It’s easy someone just has to poney up $50m.
UPDATE: to the comment from LongTailClub from comment section below – your screwed with blogging.
LongTailClub: If your in the long tail your pretty much screwed from making any money and from a content perspective. Being in the tail just makes you part of the noise not the signal (just a nature of the how it’s working right now). The only way to do something is peer with other bigger sites and hope that you can contribute to someone elses ad model. Long tail blogs are labor of love or peronal opt-ed page. Advertisers don’t have time to figure out where you fit.
What’s plausible is that blog affinity networks will quickly emerge. Kevin Ryan at AlleyCorps understands this and so do others. The Long tail is only good for display advertising driven by someone else that is bigger. Maybe AlleyCorps will be the doubleclick for social graphs????
Maybe someone else will strike the right formula on aggregation, content, and advertising.
Everyone is guessing no one has the answer. Tougue and cheek aside $50m can make the market while the organic blogs keep growing. It’s not a direct rollup pure play but something hybrid.