Social Media Future – Lost in Translation

Much of the future of Social Media is lost in translation among the research and innovation going on. Most of the best work is misunderstood or lost in translation. I’ve seen this first hand myself in some of the research, innovation, experiments and other things that I’m doing now.

More recently this post jumps out at me from Akshay Java. This guys speaks my language. He is hitting on something here with his post. It is this kind of thinking that is need right now not some thought leadership or early adopter pleasing approach.

Often times the future is staring right at you but is often lost in translation.


Author: John

Entrepreneur living in Palo Alto California and the Founder of SiliconANGLE Media

2 thoughts on “Social Media Future – Lost in Translation”

  1. John – the social media world is funny right now. Brands want to get it, do it and buy into it with advertising, but are struggling to justify the cost and resources required. You can do some really simple stuff to dabble, but building and fostering a community is hard damn work. Like hauling big rocks by hand in the dead of summer. What’s the strategy, how do we resource – inhouse vs. out, ah, let’s just put up a Facebook page and see how it goes.

    Reminds me a bit of a few years ago when organizations didn’t really get what a website should do and how hard it is to keep it rolling. Oh, wait, that’s still the case for most.

    Good post.

  2. John. You are right. The future will become clearer when we find the language to talk about why Social Media is different and how it needs to be approached from a business perspective. I did a post on the subject this week @ Check it out if you have the time. I’m curious if you agree with my accessment.

    thanks for this blog. It’s among my favs. – Paul

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