Advertising Age (Ad Age) – Mat Zucker Wants Feedback July 22, 2008Posted by John in Technology.
Tags: Ad Adage, Mat Zucker
This is a great way to start a blog. Ask the potential audience what they want. Granted he is doing it in an old school way (a survey). Brian Morrissey of AdWeek has been doing a great job in blogging and social media reporting. My advice is to see what Brian is doing. Push the envelope. Also provide me with value: information, entertainment, and references to other sources of content. Link always to other sources.