Web 2.0 Walled Garden – It’s Facebook – Please Do the Opposite of AOL July 24, 2008Posted by John in Technology.
Tags: facebook, Facebook Connect, Unified Communication, web 2.0
Walled garden is a bad word in Web 1.0, but maybe not in Web 2.0 web services. In Web 2.0 and Unified Communications “presence” is a big concept and a battleground for the convergence play – the real Web 2.0 opportunity. Over at GigaOm Om writes about his views on Facebook Connect announced yesterday at the F8 2nd annual developer conference.
Walled gardens conjure up memories of AOL. No user value with vendor lock-in. Is Facebook creating a ‘virtual walled garden’ for their lock-in?. Absolutely. What is a virutal walled garden – a place where users originate and let apps and information come to them. It could be the best user experience (one of user choice) a kinds of safe harbor from the clutter on the web that we are seeing today. I think that the Facebook developer story is moving to an approach where apps and information come to the user by design. Where users have a choice to leave at anytime, but the value of the experience creates a comfortably numb user experience that makes them stay.
If I can have my presence sit at Facebook and it can let value come to me via intelligence then I like that. Facebook could be a personal agent for me using my data, their data, machines, and developers apps do all the work. Letting Facebook and my social graph do work for me can be a good thing. This is the original Google value proposition. However, it’s the opposite of Google. It’s discovery and navigaiton in reverse. It’s automated reverse navigation. The social graphs work for me the user. No silos, no requirements, no extra steps, time savings just value.
This line is very telling from Om’s story: Each service adds a few more data points about you inside the Facebook brain, which is quite aware of your activities inside the Facebook ecosystem. The brain can then crunch all that information and build a fairly accurate image of who you are, what you like and what might interest you. With all that information at its disposal, Facebook can build a fairly large cash register.
In my view Facebook is land grabing the presence component of what is looking to be a paradigm shift that will disrupt the Web 2.0 and Unified Communciations sectors (covered at BroadDev.com).
Other Web 2.0 services like Twitter et al have a unique presence component as well but they might just be a feature not a company. Silo’d platforms might not make it going forward.
Facebook might just force a defacto standard in presence by their dominate position at the user level (90 million and growing).
Could presence be ripped away from the emerging segments like Unified Communications platform and converged into an environment like Facebook? To me user value will win and if users prefer environments like Facebook where information and applications come to them then that might just force some massive change across the board.
Vertical silos might be demolished by open horizontal networks. Interesting development if that happens.
Is it the walled garden of Web 2.0?