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Yahoo Launches Delicious 2.0 – Does Anyone Care? August 1, 2008

Posted by John in social media, Technology.
Tags: ,

Yahoo launched Delicious 2.0 according to Mike at Techcrunch this morning.

Loved this quote from Mike’s story with the founder who recently left Yahoo.. Mike writes ..“it’s too bad Delicious 2.0 couldn’t launch before founder Joshua Schachter left the company in frustration. I called Schachter to ask him what he has to say about the new launch. His response – “Good luck. I hope it goes well.”

Does anyone care? The first version was a hit with early adopters but just didn’t seem to cross over to mainstream like what Twitter has done. After Yahoo bought it things just went south.

My take is that Yahoo has to make this a mainstream easy to use service and integrate it into their core traffic stream.

I hope it goes well and the service gets better. I never used it after it launched. If it has better usability then I’ll get back on the bandwagon.

Update: lots of interest in this story.. Mathew Ingram has a great comment thread over on his blog worth checking out.

Overall I’m in general agreement with the sentiment that I never use or rarely look at bookmarks. It certainly isn’t the ideal form of navigation. However I think that “marking” stuff is a good data collector or feed creation mechanism for new intelligent engines being designed. See my Twitter Business Model post .. (note: the twitter post was a very targeted post and has some hidden gems in there – worth decoding)


1. Tac Anderson - July 31, 2008

I personally am surprised that Yahoo! hasn’t already integrated del.icio.us into it’s core search functionality or tried to monetize it in some way. I mean even running ads on their site would have been something. (Hello! Contextually relevant much?)

2. Here’s Delicious 2.0 — what on Earth took them so long? » VentureBeat - July 31, 2008

[…] Blogger John Furrier thinks Yahoo has to make Delicious a “mainstream easy to use service and integrate it into their core traffic stream,” in order for it to be successful. While the redesign may look nice to me, it seems like it may be very confusing for mainstream users. It’s still very cluttered with information — especially when compared to some of the newer, faster bookmarking services like Instapaper and LaterLoop. […]

3. Delicious 2.0: Who bookmarks any more? » mathewingram.com/work | - July 31, 2008

[…] some details, I type them into Google and eventually track the page down. John Furrier also seems underwhelmed, although there are plenty of fans of the new […]

4. Tech - July 31, 2008

I care, I wrote a whole blog post on it I liked the design so much

5. Smedley420 - August 1, 2008

I don’t care.

6. Smedley420 - August 1, 2008

What are we talking about?

7. Delicious 2.0 launches, the world yawns « Bits and Bytes - August 1, 2008

[…] don’t know, but I have to agree with John Furrier here. The site needs something more… it’s just not useful to me as is. John seems to […]

8. Irregular Enterprise mobile edition - August 4, 2008

[…] all things green but if you want evidence our industry is fashion driven then look no further than John Furrier’s ’so what?’ thumbs down to Delicious2. Even so, sooner or later, technology has to deliver and it is a constant source of amusement that […]

9. international geographic » Blog Archive » Pointless rewrite? Probably. - August 6, 2008

[…] plain old “Delicious” now) 2.0 finally launched a few days ago and the response so far has been mixed. But now that the dust has settled some, it’s time to think about just how we got here […]

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