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Social Media Snake Oil or Value Add – Social Media Spending Being Cut October 21, 2008

Posted by John in Technology.
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I loved this post not only for the title but the blogger Jennifer Leggio goes into what is the core issue. To many people bullshitting their way around social media. I agree and have been banging on this drum for months now about social media here and here (corporate blogging is failing)

Here is my view – I guess that I’m anti PR on how social media will roll out.

Anyway she nails it on the market. As we slide deeper and deeper into the recession social media is being cut left and right. Social media until it scales will continue to be cut.

What’s the future for all social media strategists and practitioners – apply social media to the business processes on how to improve business results. The business process improvement aspect of social media – the impact to organizations in how they organize, talk to prospects, and customers. More importantly how companies compete.. words like ROI, finacial impact, leverage, revenue per employee, benchmarking, customer service, and business intelligence will trump words like engagement, conversations, storytelling, blogs, podcasting, viral branding.

My favorite line from Jennifer’s post – “A business strategy should not be altered to fit social media; the social media approach needs to be altered to fit the business strategy.”

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