The Silicon Valley and Hollywood Dance – It’s a Hit Driven Market October 23, 2008Posted by John in social media, Technology.
Tags: Hollywood, Media, online video, silicon valley
There are striking similarities between Hollywood and Silicon Valley. The inside joke that I’ve been sharing lately in comparing the two markets – in Hollywood when actors are out of work (no script) they become bartenders or go to events and pose and in Silicon Valley when entrepreneurs are out of work (no startup) they are consultants or go to events and pose. Each actor or entrepreneur are claiming working on the next big thing.
Both markets thrive because of optimism. That is why the best survive by seeing opportunities when other people talk about doom and gloom. I see Hollywood and Siicon Valley striking a balance very soon. They both need each other. The both are realizing that they don’t have the skills that the other has. This NY Times story strikes true.
If there is any proof point look no furthen than Steve Jobs success at Apple. He and his team have single handedly changed the media game by using the ITunes platform (aka the ITunes store).
Of the NY Times story here is my favorite piece…
Hollywood and Silicon Valley are engaged in an awkward dance, Mr. Miller said. “Having been inside studios, I know they don’t have the DNA to take early-stage risks,” he said. They get paid to make surefire hits like the Superman movie. “To start something from scratch, to take high levels of risk — generally speaking, that was not how the studios were built.” The two worlds speak different languages and “there is star envy on both sides,” he said.
Yet they have similarities, he said. Both are hit-driven businesses run by small, insular groups of people. More importantly, they need one another. Entertainment companies will founder if they don’t move from old media like television and radio to digital media. Meanwhile, tech companies will fail if they do not understand the content — movies, shows, music — that people will use their technologies to consume.
The economic downturn has arrived at a critical time for the entertainment industry’s transition to digital media. Many of these big media companies will be forced to cut back on acquisitions of digital media start-ups, Mr. Miller predicted.
Eventually, he said, there will be a shake-out, with two or three companies creating professional content for the Web, just as there have been dominant producers of network programming for television.
For now, “everyone agrees these worlds are crashing into one another,” he said.